Toyota tasked us with creating "social-first" videos featuring Eli Manning to announce their new role as the official auto partner of the NFL. We developed a concept that highlighted Toyota's brand values and seamlessly integrated Eli Manning's persona, ensuring the content would resonate well on social media. Our team produced dynamic videos in various formats: 9:16 for Instagram Stories and TikTok, 16:9 for YouTube and Facebook, and 1:1 for Instagram Feed and Facebook. The videos not only met the initial social media brief but also exceeded expectations, earning a spot on broadcast during the NFL playoffs, and amplifying Toyota's message to a broader audience.