2025 Corolla FX

The "Freestyle" shoot for Toyota was a creative triumph, perfectly capturing the youthful and energetic vibe of the Corolla FX. The project seamlessly combined the cool factor of skating with vibrant imagery and diverse talent. The fun and thrill of skateboarding are universally relatable, even for non-skaters, and this shoot embraced inclusivity and style, making it genuinely special.

We transformed a mountaintop helicopter pad into a vibrant urban skatepark, using bold primary colors to highlight the vehicle's design. The energetic composition we created was a visual feast, showcasing the Corolla FX as the hero of every shot.

Producing this shoot was incredibly rewarding, as we captured the unique expression and camaraderie of skateboarders. Conner's vision and our team's execution turned this project into a standout, blending the thrill of skateboarding with the dynamic spirit of the Corolla FX. It stands as a testament to creativity, teamwork, and passion, and I am immensely proud of the final product.

Project Date: March 2024
Location: LA
Client: Toyota
Agency: Saatchi & Saatchi
Art Producer: Chris Whitten
Art Director: Conner Rouse
Copywriter: Zion Adissem
Production Company: JB5 Productions
Photographer: Oskar Bakke
Retoucher: Midas