2024 Grand Highlander
The Grand Highlander shoot was our first for Toyota, and we aimed to make it truly epic. We chose three distinct locations in Northern California—urban, snow, and lakeside—to showcase the diverse capabilities of the all-new Grand Highlander.
Each setting was carefully selected to highlight the vehicle's versatility and adventure-ready features. In the urban environment, we captured the sleek and modern design of the Grand Highlander navigating city streets. The snow location showcased its robust performance and ability to handle challenging conditions. Finally, the lakeside setting emphasized the spaciousness and comfort, perfect for family getaways and outdoor adventures.
Our goal was to maximize everyone's adventure and demonstrate that the Grand Highlander is built for any journey. Through a blend of photo and video, we brought this vision to life, capturing the spirit of exploration and the exceptional capabilities of the Grand Highlander. This project stands as a testament to the vehicle's versatility and our team's dedication to producing compelling and dynamic content.
Project Date: March 2023
Location: Northern California
Client: Toyota
Agency: Saatchi & Saatchi
Art Producer: Chris Whitten
Art Director: Fritz Paguio
Copywriter: Abe Kwak
Production Company: Ink & Oranges
Director/Photographer: Anton Watts
DP: Anton Watts
Editor: Ryan Linich/PXP