2024 Land Cruiser
Creating a lasting legacy was our mission for the Land Cruiser shoot. From its capable roots rises the next generation of off-road excellence. Whether you're a seasoned adventurer or an aspiring explorer, the Land Cruiser invites you to join the journey.
With an amazing crew, we traversed the diverse landscapes of Arizona to capture the essence of camping and off-road adventure. The long shoot spanned multiple locations, each highlighting the Land Cruiser's rugged capabilities and spirit of exploration.
This project aimed to showcase the Land Cruiser as more than just a vehicle—it's an invitation to adventure. Through breathtaking visuals and immersive storytelling, we demonstrated that the Land Cruiser is built for those who seek to create their own legacy on the road less traveled.
Project Date: March 2024
Location: Arizona
Client: Toyota
Agency: Saatchi & Saatchi
Art Producer: Chris Whitten
Art Director: Vince Ku
Copywriter: BT Jackson
Production Company: Native Content
Director/Photographer: Chris Delorenzo
DP: Mikey Zeller
Editor: Ryan Linich/PXP